In the SBS Wednesday-Thursday drama 'Sold Out on You' (written by Jin Seung-hee, directed by Ahn Jong-yeon), Kim Beom plays Seo Eric, the executive director of the global skincare brand 'L'etoile'. He is bringing his own unique flair to the character, portraying a gentlemanly yet witty man who goes straight for what he wants.
Despite being a third-generation chaebol with an impressive background, Seo Eric captured attention from his very first appearance with his free-spirited and optimistic energy. He fully showcased his 'Eric-style' charm, maintaining sophisticated manners in business settings while displaying his intelligence by fluently switching between Korean and French, all with his signature sense of pacing.
Above all, what has truly captivated viewers is his unwavering devotion to Dam Ye-jin (played by Chae Won-been), the woman who fatefully entered his life under an umbrella three years ago. The sight of the usually composed and relaxed Eric becoming flustered in front of Ye-jin—accidentally waving his hand or unable to hide his disappointment—has brought warm smiles to the audience.
Furthermore, his 'harmless flirting' style, where he respects Dam Ye-jin's principle of not dating anyone involved in business while still calmly expressing his sincerity by saying, "When work is finished, let's have something delicious to eat together," has left a subtle yet powerful impact, significantly raising the excitement level of the show.
Taking on a romantic comedy for the first time since his acting debut, Kim Beom is fully unleashing his hidden 'rom-com instincts' through this project. The expertise accumulated over his 20-year acting career is creating a perfect synergy with the genre, solidifying his position as a new 'rom-com master'.
Meanwhile, you can catch Kim Beom's vibrant performance as he delicately portrays the complex emotions of a man in love in 'Sold Out on You', which airs every Wednesday and Thursday at 9 PM.
(SBS Entertainment News | Kang Sun-ae)
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