Premiering Wednesday, April 22, the new SBS Wednesday-Thursday drama “Sold Out on You” (written by Jin Seung-hee, directed by Ahn Jong-yeon) is a rom-com about perfectionist farmer Matthew Lee (played by Ahn Hyo-seop) and sellout-driven home shopping host Dam Ye-jin (played by Chae Won-bin).
In the drama, Ahn Hyo-seop’s Matthew Lee is a young farmer nicknamed “Quail” in Korean, a warm, down-to-earth moniker. He’s the definition of “tough outside, soft inside,” hiding a gentle heart behind a prickly expression, and he’s a local favorite in Deokpung Village. Busy is an understatement―he’s always on the move helping village elders with anything they need.
Matthew is also the only person in the world cultivating the white-flower nuri mushroom, known in the beauty industry as a “miracle ingredient.” Beyond being a farmer, he wears two more hats: CEO of a nature-derived ingredients company and a cosmetics R&D researcher. He juggles village requests, mushroom cultivation, company management, and product development―so what drives him to push this hard? Curiosity is building.
Photos released on the 19th spotlight Matthew’s main hustle as a “three-job” farmer running full-time, round the clock. In a straw hat with a towel, he nails the perfect practical farm look, racing from tractor driving to mushroom cultivation for a breathless countryside grind.
Switch the workwear for a crisp shirt and a desk, and Matthew exudes CEO charisma as the head of his natural-ingredients company. Fans are eager to see the dual charm: the brusque country farmer and the cool-headed executive.
Anticipation is especially high as Ahn Hyo-seop reunites with SBS through Matthew Lee in “Sold Out on You.” He’s delivered back-to-back hits with titles including "Dr. Romantic," "Still Seventeen," "Lovers of the Red Sky," and "Business Proposal," earning the nickname “SBS’s son.” Recently, he captured hearts worldwide as Jinu in "KPop Demon Hunters," which won two Academy Awards, further cementing his global star power. All eyes are on how he’ll bring this youth farmer to life.
SBS’s new Wednesday-Thursday drama “Sold Out on You,” starring Ahn Hyo-seop as Matthew Lee, premieres Wednesday, April 22, at 9 p.m.
(SBS Entertainment News | Kang Sun-ae)
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