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SBS 8 News Becomes Korea's First Main Newscast to Fully Adopt AI-XR Studio Technology

SBS 8 News Becomes Korea's First Main Newscast to Fully Adopt AI-XR Studio Technology
8 News
SBS will fully roll out an AI-XR (Extended Reality) studio system for its flagship newscast, SBS 8 News—the first time a main newscast in Korea has fully adopted the technology for daily use.

On February 25, SBS announced that a major visual overhaul of SBS 8 News will debut on March 3 as part of its spring overhaul.

The centerpiece of the upgrade is the concept of “infinitely expanding space powered by AI.” A standout feature is the introduction of next-generation AI spatial reconstruction technology known as Gaussian Splatting. While traditional 3D graphics require extensive manual work and long production times, this technology allows AI to instantly convert on-site footage into 3D data.

This enables real-world locations—such as Seoul City Hall Plaza and key election battlegrounds—to be recreated inside the studio as precise digital twins. Anchors can move beyond a flat studio set, walking across data-driven maps or delivering reports from lifelike, fully rendered environments, enabling immersive storytelling. Weather and sports segments will also feature high-quality graphics on par with U.S. specialty channels.

Yang Yoon-seok, head of SBS News, said, “Beyond flashy visuals, we aim to deliver a ‘visual innovation in journalism’ that helps viewers understand difficult topics and complex data quickly and intuitively—offering an entirely new viewing experience.”

The refreshed SBS 8 News launches March 3.

(SBS Entertainment News | Kang Sun-ae)
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Copying, redistribution, and unauthorized use in AI training are strictly prohibited.

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